Random Acts of IT Project Management

Project Management for Information Technology

Social Media Here, Social Media There, Social Media Everywhere

Posted by iammarchhare on 4 September 2009

Not long ago, I posted “Mixing Social Networking & Business”.  In that article, I drive into the ground (or, did I beat a dead horse?) the point that social networking without a strategy will probably mean another failed IT initiative for that company.  Maybe it wasn’t IT that truly failed even, but IT will get the blame anyhow.

I also made a smaller point that much of it would apply if you are doing social networking as an individual but for business reasons.  Perhaps you are building your network, establishing your expertise or some other objective.

The experts all seem to agree.  “You need to network.”  “You should be running a blog.”  “You need to get on Twitter.”

Pawel Brodzinski at ICPM asks a rather interesting question in “Social Media versus Project Management and Software Development”:

Let me ask one question: while exercising all these activities how do you find time to actually manage projects or to develop some code from time to time? “I don’t have private life” counts for the answer if you ask me, but I wouldn’t advise you to go that way.

I understand a trend to incorporate every new cool service which is out there to our professional lives but sometimes it starts to be counterproductive. People focus on “socializing” instead of getting things done. Mixing software development or project management with social media doesn’t have to be win-win because some guru said so.

I have to admit that the same thought has occurred to me from time to time.  On the one hand, is hanging out at the virtual water cooler really any different than what goes on in many companies anyhow?  And, yet his point that it really doesn’t normally help out his project is well taken.  His point that a person needs time away from work is well taken also.  And, it doesn’t really make his day go any better, at least on a regular basis.

So, again, are you focused?  Are you truly using social networking to work towards your stated objective or are you off-track?

I want to leave you with this thought because my life has certainly had some unexpected turns.  I’ve enjoyed this immensely, and I’ve learned a lot.  I’ve honestly been surprised at the number of hits I started getting just a couple of months into this blog.

However, I too need to strategize and concentrate on what’s important.  I’ve come to the decision to end this blog.  I am starting a new one up for more general tech interest that is more in line with a new business strategy.

So, if you want to drop by and say, “Hi” at the blog for John D’s Computer & Network Services, I’d appreciate the favor.  I promise to blog about projects from time to time. 🙂

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