Random Acts of IT Project Management

Project Management for Information Technology

Mixing Social Networking & Business

Posted by iammarchhare on 28 August 2009

I’ve noticed that some organizations are on the bleeding edge of the social media realm.  There are some really cool things going on in various sectors.  However, is there really a strategy or are many of them just jumping on the social networking bandwagon?

Well, truth be told, I would suppose there’s a little of both of these going on.  Some probably have a strategy, but there are a lot of “ifs”, “ands” and “buts” in it.  Some are just out there so they can say they are doing it, but they have no clear idea of how to leverage it or even why.

It is this last group that concerns me.  It will be these guys that will say IT failed.  It will be these guys who will trivialize the successes in social networking.

When it comes to strategy, you know you are in for a ride when whenever the topic of strategy comes up, they get out the top hat and cane.  It is remarkable how some even stay in business.

Your business may be considering social networking.  Perhaps you are as a means of networking yourself.  If it is business related, there are similar concerns you will have as will a company venturing into ti.  Things to consider:

Does the company have a strategy?  A strategy is a business statement.  Keep the IT and tech talk out of it unless you are a technical company (even then, be very, very careful, as these are usually the worst at strategy).  A company with a strategy will be able to articulate its mission, its vision and its goals.  Even if they are all jumbled up together, they need to have a direction and know they have a direction.

  1. Does the IT solution support the strategy and goals of the company?  If so, how?
  2. How do you identify the inevitable distractions that will occur?  Remember, if it is supporting the strategy and goals of the company, it is not a distraction, even though on the surface it might appear that way.  Conversely, it is way too easy for what begins as a legitimate use to begin to trail off into various rabbit holes.
  3. What can be done to diminish the inevitable distractions that occur with social networking?
  4. Will your efforts to reduce distractions or enhance security also reduce the flow of innovation in the company?  Will it impede users from getting work done, or will it make it so difficult that they go out of their way to find another way to do it?
  5. Are the solutions dictated by the strategy, or are the solutions provided as a grassroots effort to support the strategy?  While decisions often have to be made, efforts have to be streamlined and approvals set, the sets of options for solutions should be done at the lowest possible level.  They will be the ones to carry out the solutions.

Are there any you want to add?

Advertisements

One Response to “Mixing Social Networking & Business”

  1. […] by iammarchhare on 4 September 2009 Not long ago, I posted “Mixing Social Networking & Business”.  In that article, I drive into the ground (or, did I beat a dead horse?) the point that social […]

Sorry, the comment form is closed at this time.

 
%d bloggers like this: