Random Acts of IT Project Management

Project Management for Information Technology

Web 3.0, Anyone?

Posted by iammarchhare on 29 April 2009

I was reading a job description last week.  They wanted someone who was “experienced in Web 3.0”.  Say what?  Must be a typo.  So, imagine my surprise when I see the same ad a few days later in another place.  Not sure how you can be “experienced” in something that mostly only exists on paper right now.  If you thought “Web 2.0” was nebulous, try explaining “Web 3.0”!

Web 2.0 was a buzzword created by Dale Dougherty of O’Reilly Media.1 However, the father of the World Wide Web (WWW), Tim Berners-Lee disputes that the term is all hype.  He maintains that it is nothing more than what the WWW was intended to do.2

Instead of “Web 3.0”, Berners-Lee sees the future as being a “Semantic Web”.

Web 3.0 and Semantic Web have a few things in common.  The goal is to make the web smarter.  Right now, computers can search and serve up pages, but to make them truly useful requires input from a human.  So, how can computers themselves learn and serve up more meaningful information that requires less human parsing?

Software agents seem to be key.  In Berners-Lee’s scenario, the web would be organized into ontologies defined by metadata.  Some of the groundwork for this exists with people tagging different web pages and bits of information.  Agents would then utilize the metadata to personalize the information.  The question is whether or not people will expend the effort for tagging, though.

Another piece to the Web 3.0 puzzle will be a user’s profile.  Again, there are some systems that can use input from a user to provide individualized content.  However, these current systems are not yet nearly ready for prime time.  They don’t truly “learn” yet, and there is a lot of training involved.

What about applications, though?  Well, it could be done via mashup, much as some applications do now.3 The API, aggregation, application and client-side services will all need improvements and standardization.4 There have been improvements since Wainwright’s article, but it looks like things need to shake out a lot more yet.

These things do not come without certain implications, though.  For example, what if the information in a user’s profile were revealed to people with harmful intent?  Would it decrease privacy?  Would it make it easier for identity theft?  These actually may not be resolved before the technology is in place and in use.


  1. Strickland, Jonathan.  (n.d.).  How Web 3.0 Will Work.  How Stuff Works.  Retrieved 28 April 2009, from http://computer.howstuffworks.com/web-30.htm.
  2. ibid.
  3. ibid.
  4. Wainewright, Phil.  (29 November 2005).  What to expect from Web 3.0.  ZDNet.  Retrieved 28 April 2009, from http://blogs.zdnet.com/SAAS/?p=68.

3 Responses to “Web 3.0, Anyone?”

  1. […] already got over 100,000,000 videos in its database, users who own a video sharing s 2 Vote(s) Web 3.0, Anyone? – randompm.wordpress.com 04/29/2009 I was reading a job description last week.  They wanted […]

  2. […] Read more:  Web 3.0, Anyone? « Random Acts of IT Project Management […]

  3. […] post was on “Web 3.0, Anyone?”  While the technology is emerging to do some really cool stuff, a lot of it just isn’t here […]

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