Random Acts of IT Project Management

Project Management for Information Technology

Google’s Example of Being the Best

Posted by iammarchhare on 24 April 2009

What does it mean to be the best?  According to Seth Godin in The Dip, it doesn’t mean being just a little bit ahead of everyone else.  Many of his examples show that market leaders are often 3 times or more ahead of their competition.

Did you know that Google in August 2008 owned 70.77% of the US search market?  On Mashable: The Social Media Guide, Don Reisinger says “Google Understands What Other Search Engines Don’t”.

Market leaders do understand what others do not about their markets, which is why they are the market leaders.

Reisinger goes on to ponder, “Where are the growing startups like Wikia or Quintura?  Why haven’t Microsoft or Yahoo gained any ground on Google in the US?”  While he states a few hypotheses as to why, according to Godin this is normal if a company is going to remain the market leader.

Project Management Professionals (PMPs) are credentialed because they are the best.  They are required to have a mix of education and experience before they can even take the test.  They are the pack leaders.

However, you cannot stop there.  Once you are among the best, you must differentiate yourself as the best of the best.

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One Response to “Google’s Example of Being the Best”

  1. […] Simple Thoughts – Java and Web Blog added an interesting post on Googleâ […]

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